If your online small business marketing strategy ended when your website went live, you are doing yourself a great disservice. What was the point of spending all that money and time on developing your small business’s main marketing piece if you don’t put any time into actually marketing it. There are so many effective and inexpensive marketing ideas using the power of the Internet, every small business owner should be taking full advantage of this medium.
One great and inexpensive marketing idea is the development of an electronic newsletter. There are several service providers online that will handle everything from the collection of your contact’s information to templates you can use, generation of informative reports and even survey creation to poll your list. All you have to do is fill the newsletter with useful information, set the date you want it sent and the program you use will do the rest.
Another marketing idea to consider is the creation and regular maintenance of a blog. You simply keep it updated regularly with fresh information, written with your target audience in mind. If you give people a reason to keep coming back to your blog, these readers will be your greatest source of potential customers. Set yourself up as an expert in your field and you’ll have your readers lining up to buy your product or service.