Try to incorporate simple, yet effective emails into your small business marketing system, and you will see more responses from clients and potential customers than you could anticipate.
Emails are easy and cost absolutely nothing but your time, which is why it makes perfect business sense to employ them in your small business marketing. Crucial to getting a positive response, is to provide useful, relevant information to the reader. Give them something that they need, but didn’t know they needed. This is a pivotal point in small business marketing.
The email databank that you have for your small business marketing is like gold. Treat these recipients with respect and loyalty and you will see the same in return. Small business marketing when done via email, should not be a blatant sales pitch. That is not only insulting, but an abuse of privilege of having the email.