Many of those who conduct marketing to small business tend to see them all cut from the same cloth. That is not the case, and if the individual flavor of a small business is lost on a marketer, then the whole tenure of the relationship could go down the drain.
Keep in mind when marketing to small business that you are dealing with a very strong and independent nature. When this is in the forefront of your mind, marketing to small business is aided and becomes a much more successful event. These owners of small business are unique. They are anything but cookie cutter owners. They tend to be dedicated, hard working, as well as giving.
Always treat this individual with respect and develop a special relationship with them It will serve you both for years to come. The relationship that is cultivated will be one in which trust and loyalty lead to many successes.