Many fear the uncertainty of a cold call. However, cold calling existing or new clients is probably one of the easiest things to do, because no one else is doing it. Your competition is minimal, which is why it has the capability of improving your bottom line. No one else wants to or is doing it.
When you cold call existing and new customers and updating them on products or services, filling a need, you are viewed as helpful. You open yourself up to free small business marketing ideas that actually warm you up to your new contacts. This type of personal touch to your communication and boosts your client retention.
This is one small business marketing idea that will not leave you out in the cold. In fact, it can heat up your business!