Small-business owners often find that attendance at a small business marketing conference brings them more questions than answers. Why is this?
It is possibly because the small business marketing conference that they attended focused on the “What” and not the “How” When they returned home, they had a wealth of information, but were overwhelmed with where to begin the process of effectively marketing their small business.
Key to a small-business owner who attends a small business marketing conference is to find one that focuses on “How” to implement the material once you get home to your office. The depth of the knowledge acquired is more beneficial than the breadth.
Being comfortable with how to put things into a plan of action for your business is what will put the butter on your bread, so to speak. Without the “How,” you will continue to ask yourself “Why”?